Wzup my FitPro friends. Today is a rainy and tropical day
here in Florida. I got up late today because my wife was
up late dealing with panic attacks.
Yeah they totally suck ass. She occasionally has them flare
up when stressed or over thinking shit going on in our lives.
The move has been pretty smooth but changing states and
leaving everything you know behind has been stressful for
my wife. I’m loving everything about Florida and the move.
I’ll be sharing more in future emails about how I located a
training studio that I will be training clients out of, and why
it’s the sweetest agreement ever.
Business is all about the art of the deal. This deal is freakin
Stay tuned for the first episode of The Florida Project on
Facebook and my blog.
I’m not holding anything back and I plan to tell all the good and
the bad. No Guru hiding shit, or straight up lies to make myself
look good on social media.
Aren’t you tired of seeing all the fake ass liars, online wannabes
acting like they’re killing it in business but can’t fly themselves
out to a event?
I can’t tell you how many well known Fitness peeps said they
didn’t have the cash to come to my event. WOW!!! Interesting.
Enough of that topic, let’s get into today’s content, 5 Myths about
the fitness business Guru’s don ‘t want you to know.
Myth #1 – Most personal trainers are making over six figures.
That’s clearly not true since I’ve talk to hundreds of personal
trainers over the last 36 months since launching my coaching and
consulting practice. I’d say most trainers are netting (Take Home)
less than 40K per year. That’s the good ones. The ones that
actually know how to market and sell. That is a fucking sad reality,
but it’s the truth. Guru’s would like you to believe that everyone is
killing it and making 6 and multiple six figure to help them grow
their BS mastermind and online coaching business.
Myth #2 – Masterminds actually help you grow a business.
Sorry this one is a total lie. I was a member of pretty much every
major mastermind in the fitness industry for 10 years. I never
gained the traction I thought I would from being a part of a
mastermind. Did they help my business? Yes, but It’s because I’m
competitive as fuck. I wanted to outgrow the other members. I
wanted to rise above the others in the group. They cost way too
much and don’t give the value of a premium coach or consultant.
I say pay more, stay your ass home and implement what a true
business coach tells you to do to grow your business. Sitting in a
circle listing to other business owners problems doesn’t solve yours.
Myth #3 I sold my successful business because I wanted to
coach other FitPros
This is one that I must caveat because I have friends in the industry
who have successfully sold their businesses. Here’s what I know
to be the truth for most, they end up giving their business away
or selling for way cheap. Selling a personal training business isn’t
easy for many reasons, one being usually they are built around the
owner and their personality. Second most studios don’t have high
enough profit margins to make them attractive to a buyer. Third the
owners are way too caught up in their value of the business versus
the actual value based on a selling formula. If you want to sell your
business and begin coaching others I have one question. Why? How
are you going to show me something you aren’t doing? Just my
thoughts, What are yours on the subject?
Myth #4 – High Ticket online coaching is the wave of the future.
Sorry this is not a fact. Online coaching is very lucrative and flexible
for the few that can master the art of getting clients results virtually.
It is far easier for trainers to help get clients results in person than
online. From my 18+ years of coaching thousands of clients I found
the number one thing clients require isn’t more exercises, equipment,
or fancy software. It’s accountability and motivation. I’m not saying
that some coaches aren’t killing it online and helping a lot of people.
What I’m saying is that most will fail and the really good online
coaches that are seasoned at marketing themselves will succeed.
If you know how to leverage technology and your personal brand
then online training can be a very good business model. If you don’t
like video and putting yourself out on social I would highly recommend
you not to choose this model.
Myth #5 – Every fitness business owner should scale and open
Should I scale and open more locations. The answer is only if your
first location is freakin dominating and you have your shit together. I
see way too many studio owners who talk about scaling and hiring
more coaches before they have mastered and systematized their
current business. It’s a myth that everyone who is successful with one
location can open more. Sometimes there’s a luck factor as well. I’ve
personally opened 4 fitness locations and currently launching my fifth.
Opening locations doesn’t get any easier. Every location comes with
a new set of its own unique challenges. You have to be ready to handle
them and create new opportunities for overcoming the challenges.
So you can see I have a different way of seeing this industry. I love this
industry and everything its provided for me and my family. I just don’t
want to see more fitpros buying into BS and hype. If you’re a studio
owner crushing it keep your head down and hustle humbly. If you’re
someone struggling but you have the desire and dedication to get better
at your craft keep pushing daily. Don’t buy the hype, and make your own
I’m curious what are you thoughts of the five myths. I’m all about
everyone speaking their minds and sometimes that means going against
my opinions. Let me know by posting in your thoughts in my facebook
group at www.fbmnation.com or posting in the comment box at the bottom
of this article.
If you haven’t heard about my 8 week Impact Machine marketing program
we will be opening up enrollment again in about a week. Keep your eyes
open for more details. We are finishing up with a group now. If you would
like to be considered for our next group let me know either by private
message on facebook or replying to this email. I don’t hard sell, I simply
share, answer your questions, and allow the prospect to make a relaxed
decision. I can have this Laissez-faire sales process because my money
comes from running my studios.
We’ll I’m going for a bike ride. Living in Florida I’m taking up more outdoor
activities. I even bought tennis rackets. Funny video coming soon!!!
Rahz “The Floridan” Slaughter
P.S. The 8 Week Impact Machine program is a complete marketing and
sales system for fitness professionals who want to dominate their markets
and make a huge impact on the world they serve. Let’s chat if that’s you. Boom!!!
Click on the Image below to schedule a call with Rahz to discuss the Impact Machine
and see if it’s the right program to help grow your fitness business.