Wzup FBM Nation it is my honor and humble privilege to bring you another amazing expert interview. My goal with each expert interview is that my guest share real, relevant business strategies and tools that will help you grow and scale your personal training business, studio, or online fitness business.
Today I am extremely excited to bring my friend and publicity and media expert Esther Kiss to the Fitness Business Mastery blog. So help me welcome our guest expert: the always smiling Esther “Pinky” Kiss.
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.
She is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.
Here’s my 3 favorite takeaways from my interview with Esther
- How to connect and build valuable and lasting business relationships
- Business paradigm shift of being a giver before a taker to bridge the relationship gap
- The number business asset every coach, personal trainer, expert must have to initiate a new business connection online.
As Esther said in our in-depth interview, and my ONE CRITICAL TAKEAWAY: if your goal is to become a person of influence, then you have to get exposure and become an authority in your market to accomplish that. I recommend you do your best to get interviewed on other experts podcasts, radio show, or Facebook Live shows. This will give you exposure and help solidify your position as an expert. Another cool way to get exposure is to become a guest content contributor on other expert’s blogs. Doing these things is not easy or fancy but a long term authority building strategy versus a quick hit and run Facebook post or Facebook sponsored ad. Your homework is to watch the interview and begin the process of building some quality relationships that will help grow your personal training, bootcamp, or any other service-based business.
Manifest Your Dream Friends
Esther has been so generous to offer our blog readers a special 50% off discount on her Manifest Your Dream Friends 3 week course. This is a no-brainer if you want to know How To Attract Influencers & Turn Them Into Friends So That You Are Connecting On The Heart Level, Make More Money & A Bigger Impact, Buy this course today at 50% off. Click here and this special link will take you right to the Esther’s main page. ⇒ [CHECK OUT THIS GREAT COURSE]
I’m going to simply keep it real with you: If you want to grow an online business in 2018 you need to know the information Esther teaches in this industry-leading 3 week course. You can have instant access to all the entire course in minutes. I highly recommend you go pick it up now.
Thanks for watching this expert interview with the lovely Esther Kiss. I look forward to bringing you more great interviews and training videos to help you grow and scale your personal training, online, or service-based business.
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